Tattoodo
2021.09 - Current
Product Design Lead
Led design as well as 1 Junior Designer and 1 Product Design Intern
Tattoodo is the world’s largest tattoo marketplace and most downloaded tattoo app. With the support of a community of more than 30 million users and artists, Tattoodo is bringing the industry into the digital age. From curated inspiration, to educational content, and personalized artist recommendations, Tattoodo facilitates every step in a user’s tattoo journey.
A simplified discovery feed makes it more enjoyable to browse and find artists that you’ll love and it lowers the barrier to reach out and get a quote for your tattoo idea.
My Role
As Product Design Lead, I drive initiatives to uncover insights from users and tattoo artists, laying the foundations for the strategy defining our product road map. I also lead workshops to gather existing knowledge around the organization and to build trust for the product team and our work. This process has allowed us to identify crucial knowledge gaps. Among other things, we’ve learned that users were struggling to understand the service that Tattoodo provides and that our work-flow for tattoo artists and studios failed to solve the challenges they face on a daily basis.
Working in close collaboration with my colleagues in product, we’ve developed a new process which runs in parallel with daily development work and puts special focus on getting ahead and tackling our goals within the existing roadmap. My role has been central to these discussions. For example, the wireframes I created helped to visualize potential product directions as well as to anchor the discussion on the needs of our most important stakeholders: customers and tattoo artists.
Besides that, I am responsible for delivering the final designs for our ongoing biweekly releases and I also help guide our junior designers with their work. I am also responsible for the ongoing development and refinement of our design system.
Outcomes
Some of the outcomes from our work so far include a new directory with tattoo artists and studios which aims to inspire with beautiful, curated portfolios, as well as to build trust with reviews and testimonials. We have also launched new landing pages to better explain both our booking process and the reasons why customers should book with Tattoodo. On the artist side, we have built a new system that makes it easy for them to handle customers with all the information readily at hand, along with features that let them accept deposits and book in clients directly. Ultimately, our work has resulted in a substantial increase in bookings as well as better relationships and engagement from our tattoo studio partners.

Left: Involving the whole company to gather insights and ideas
Middle: Wireframing to focus discussion on outcomes
Right: Design system components
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